everyway – Katharina Felski

2016 / MASTER STUDIES / UX & SERVICE DESIGN / HAWK HILDESHEIM, FACULTY OF DESIGN / COOPERATION WITH VOLKSWAGEN IDEATION HUB, ACCOMPANIED BY VOLKER RÖMMLER

How do we move tomorrow?

Mobility problems in urban areas

Today's mobility problems are particularly concentrated in urban areas and are caused by too high a car density. In addition to the massive, harmful emissions, drivers are annoyed every day by "traffic jams from nowhere", loss of time and lack of parking space. Basically, many urban areas are designed for cars. And that's a shame, because we have more metal deserts than green spaces.

Nevertheless, many do not want to do without their vehicle, because driving a car means freedom. And freedom means being able to choose and decide freely between different options. It is a state of autonomy of the subject - translated into mobility: You sit in the car and drive wherever you want.
As a group with a dimension like Volkswagen, one could now consider making this "freedom of movement" accessible in all its forms and, above all, to everyone, and adapting the concept of freedom to a larger system. However, in a way that will eliminate the mobility problems mentioned above. One should not forget that both public transport and bicycles are means of transport that have enormous relevance and high user density. So if VW is a company that offers transport, why should it limit itself exclusively to cars?

Volkswagen is particularly good with modular systems, so it is obvious that the upcoming service with everyway will be characterized by exactly this.
The main idea behind everyway is to expand and innovate mobility away from the car market and to create an overarching sharing system.

Today's mobility problems are particularly concentrated in urban areas and are caused by too high a car density. In addition to the massive, harmful emissions, drivers are annoyed every day by "traffic jams from nowhere", loss of time and lack of parking space. Basically, many urban areas are designed for cars. And that's a shame, because we have more metal deserts than green spaces.

Nevertheless, many do not want to do without their vehicle, because driving a car means freedom. And freedom means being able to choose and decide freely between different options. It is a state of autonomy of the subject - translated into mobility: You sit in the car and drive wherever you want.
As a group with a dimension like Volkswagen, one could now consider making this "freedom of movement" accessible in all its forms and, above all, to everyone, and adapting the concept of freedom to a larger system. However, in a way that will eliminate the mobility problems mentioned above. One should not forget that both public transport and bicycles are means of transport that have enormous relevance and high user density. So if VW is a company that offers transport, why should it limit itself exclusively to cars?

Volkswagen is particularly good with modular systems, so it is obvious that the upcoming service with everyway will be characterized by exactly this.
The main idea behind everyway is to expand and innovate mobility away from the car market and to create an overarching sharing system.

Mobility as a sustainable service

Everyway redefines mobility in the future. With the help of a digital ticket, which can be accessed via all smart devices, all locally available means of transportation are linked together. The ticket is flexible, barrier-free and provider-independent, it adapts to every user's life situation and only has to be paid when the user is actively driving. True to the motto: Pay as you go. It allows the user to access the optimal means of transport without having to conclude separate rental agreements. In addition, it follows a sustainable background by awarding bonus points for environmentally conscious behaviour. If all existing means of transport are used in a balanced way, so that a balance is created, the ticket is cheaper for the user in percentage terms.